.jpg)
New Project Win with Clinique
25 Sep 2009
Article 10 are proud to announce that we have been chosen by Clinique to take on several new projects for them, including voxpops, video editing and production, as well as PowerPoint presentation design.
Clinique is one of the world’s leading skincare, makeup, hair and fragrance product manufacturers which was set up in 1968 and is now sold in more than 139 countries. It was the first ever dermatologist created prestigious cosmetic brand and all of their makeup and skincare products are allergy tested and 100% fragrance free.
Clinique approached us with several tasks in mind; the first task that they required us to complete was a video for their corporate conference happening in October, 2009. This task involved a couple members of the Article 10 team recording voxpops about Clinique’s Clarifying Lotion on Carnaby Street, London. Women were asked about the Clarify Lotion and what they thought about the product and brand. The footage was then edited into a short video that showed the employees what understanding the consumer had of the Clinique Clarifying Lotion in a snappy, interesting way.
The following task was to edit a video about their new ‘Youth Surge’ age deceleration moisturiser range that would be shown at the corporate conference, working to make it concise and dynamic to generate interest and excitement amongst the staff.
The third task involved creating a high impact presentation about the launch of the new product range that is due to be launched at the October internal conference. The PowerPoint presentation used slick transitions to give it stand out and increase memorability.
The final task we produced for Clinique was a one minute video introducing a new product, with a snappy feel that included pack shots and snippets of adverts.
We have extensive experience in PowerPoint presentation design and have worked with clients such as Arsenal, VCCP and Bacardi We are also have worked with clients such as Maybelline New York, Reebok and L’Oreal to produce videos which has given us the ability to deliver a high standard of work.
We are excited to be working with such a prestigious client and look forward to delivering the project to Clinique and developing a long term relationship with them.
