Dale Smith in the Daily Telegraph, Business Technology Supplement
23 Nov 2011
Check out Dale Smith of Article 10 in the Daily Telegraph Business Technology Supplement.
The Supplement explores how audio visual communications can bring you closer to your customer. Our very own Dale features in an article on 'The Magic of Engagement' which talks about how corporate presenters can keep their audience on the edge of their seats.
Dales says: 'I'd love to see a huge change in the way companies approach presenting...You've got companies selling £10m solutions using A4 paper and slides. It's 2011, for goodness sake.'
'The new generation of sales teams and executives is much more technology savvy and is pushing for more advanced tools and collateral..This is certainly true at Microsoft, where Article 10 is doing a lot of work. They're moving away from being a very corporate, grey -faced establishment to something much more engaging and cool. It's nice to be part of that.'
Read the full Business Technology Supplement here.
