Article 10 supports Sony at IBC
15 Sep 2011
IBC (www.ibc.org) is the leading global tradeshow for professionals engaged in the creation, management and delivery of broadcasting media and entertainment. The event's unparalleled exhibition and agenda setting conference encompass the very latest developments in broadcasting, mobile TV, IPTV, digital signage and R&D making it essential for everyone's understanding of the industry and its future.
For this year's event held on 8-13th Sept, Sony called on the support of Article 10 to help them deliver a range of highly engaging video, animation and interactive presentation tools to help make the most of their presence at the show. Working with a variety of teams within Sony, Article 10 created content that would really engage the audience and help the sales team deliver a much more compelling and impressive story.
Dale Smith, Director of Article 10, commented, "Working with a company as innovative and forward thinking as Sony really puts the pressure on us to deliver sales solutions that far exceed anything i've seen before in terms of both creativity and functionality. The solutions feature photo realistic interactive 3D environments that are entirely content managed giving that 'Holy Grail' balance of incredible visuals with complete customisation."
