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Lyndon Nicholson talk to Exhibiting about the success of the campagin
1 Apr 2008
Lyndon Nicholson talk to Exhibiting about how he breathed life into Vitality Healthcare's display at the Health and Wellbeing at Work exhibition.
Exhibiting is designed to help exhitiors get maximum return on investment from participation in exhibitions through the use of thought provoking editorial, case studies and best practice. It also provides ideas and inspiration as to how readers can get the most out of exhibitions. Exhibiting approached both Nicholson and Frost to gain an insight into why the campaign was such a hit. Knowing Article 10 specialise in creating presentation designs, they were hoping to reveal any hidden secrets to what makes a successful exhibition.
Vitality Healthcare was launched in January 08 as a result of a merger between Adastral Health and Your Health Screening. They are a multi-specialty group, established in integrating natural and complimentary medicines. They offer expert guidance on health promotion, nutrition, fitness support, occupational health and employee support such as councelling and physical therapy.
Prior to the exhibition, Article 10 worked with Vitality Healthcare in creating their new brand indentiy. Article 10 set out to transform a dated logo and restricted brand in order to stand out amongst a contempory and competive field; it was also important to include a degree of flexibilty. Article 10's campaign included, supporting end to end marketing strategy, brand consultation and logo design, the development of the new website, presentation design, video and animation, and the design and production of a suite of durable materials. Also a set of comprehensive PowerPoint presentation templates were built for the team to use internally.
Article 10 was chosen by Vitality Healthcare following the already effective work of the rebrand. The brief was to breathe life into their display at the Health and Wellbeing at Work exhibition. Article 10's task was to ensure there was a focal point to Vitality Healthcare's stand, integrating their mobile screening uint into the design utilising multimedia animations. As a result Article 10 designed a series of animated video eye-catchers that played on a loop on the plasma screens and supported this with a range of high impact presentation material.
Throughout the article, Sharon Frost, Marketing Manager of Vitality Healthcare, comments on working with Article 10, stating how "they were completely engaged with our needs" and produced results "that met, even exceeded our brief". While Nicholson explains the secrets which go into producing such successful displays, "All too often, the actual content and essence of a stand is overlooked".
