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Article 10 have won an account producing a brochure for CNN
7 Sep 2009
Article 10 have been recruited by CNN to produce a brochure to introduce their new evening line up- “Go beyond borders”
CNN is a Time Warner owned news coverage network that delivers news to thousands of households via its own-branded channel. It was the first news channel to offer 24 hour coverage in the US and now broadcasts to over 200 countries across the globe. They offer a variety of programming including lifestyle, entertainment, documentaries as well as their traditional news and political features.
To coincide with the launch of their new programme line up, they commissioned Article 10 to a produce a 16 page glossy brochure. It will contain an introduction to their new styling, followed by a breakdown of each programme with a short anchor bio.
Article 10 began by writing the copy for the brochure. Three different looks and feels were then designed and once the final design had been chosen, the two were put together to create the final look. It will now be professionally printed and distributed around the globe. Article 10 are also creating an interactive electronic version, know as an e-book. This will enable the user to view videos and follow links to the web whilst turning page and zooming in and out on the contect. It will also be developed for SEO.
Article 10 have produced interactive e-book's before for ESRI and have also worked with a wide range of companies such as Unilever and BP in creating unique presentation slides, as well as high impact videos and striking Word templates.
