Paypal
PayPal is a company offering a fast, secure and safe way to pay online and has over 236m accounts worldwide. At the time of approaching Article 10, PayPal were using a presentation template from their US office and there was little consistency across the UK organisation. The Sales and Marketing teams were keen to create something that could be easily updated in house and would follow brand guidelines.
An added challenge was the use in screen and print work of PayPal’s own ‘Palograms’, a parallelogram design, inherent to the brand and with very strict guidelines for use.
When redesigning the template therefore, we had to create bespoke Palograms. We were successful however, in creating an enhanced master template with added levels of impact, whilst ensuring it was robust and effective. Our work included a balanced blend of graphics, photography and animation. As a result of this piece of work, we went on to create a brand new credentials presentation for PayPal.
