K3
As specialists in the provision of high quality retail solutions, K3 were faced with the task of presenting an often technical solution, to an often non-technical audience. Our brief therefore was to create a clear, simple and on-brand presentation product which would captivate their audience and drive home the salient benefits.
K3 had created ‘Joanne’, a fantasy shopper and they wanted to build the story around her. We set about storyboarding our ideas and presenting them at regular intervals. The final piece was animated, highly creative and quite unique in its cartoon-like quality. We kept it simple and clear, whilst retaining some optional technical features.
Today, K3 are able to use this presentation at a range of levels within their retail world.
